If you’ve been marking your calendar for Black Friday, you already know the dates shift every year — and Walmart’s 2025 schedule is no exception. The retailer shook things up by holding not one but two major sale events, each with its own online and in-store windows. Here are the exact dates, early-access rules for Walmart+ members, and what shoppers can expect from the discounts so you can plan your holiday budget without the guesswork.

4 related posts

First event starts: November 14, 2025 ·
Second event starts: November 25, 2025 ·
Walmart+ early access: 5 hours before each event ·
Number of events: 2

Quick snapshot

1Confirmed facts
2What’s unclear
  • Exact product discounts and inventory for each event (Walmart Corporate Newsroom)
  • How Walmart’s discounts will compare to Target for specific categories (Walmart Corporate Newsroom)
  • Whether additional events will be added after November 25 (Walmart Corporate Newsroom)
3Timeline signal
  • October 27, 2025 – Walmart announced events (Walmart Corporate Newsroom)
  • November 14, 2025 – First event begins (Walmart Corporate Newsroom)
  • November 25, 2025 – Second event begins (Walmart Corporate Newsroom)
4What’s next
  • Cyber Monday on December 1, 2025 (Walmart Corporate Newsroom)
  • Walmart+ early access for Cyber Monday on Nov 30 (Walmart Corporate Newsroom)
  • Holiday shopping peak continues into December (Walmart Corporate Newsroom)
The upshot

Walmart’s two-event structure means shoppers who miss the first window still have a shot at major discounts. The catch: the most popular electronics and toys may sell out during early-access windows, making Walmart+ membership a valuable hedge.

Here are the key facts at a glance:

Fact Value Source
Number of Walmart Black Friday events 2 Walmart Corporate Newsroom
First event start date November 14, 2025 BlackFriday.com
Second event start date November 25, 2025 BlackFriday.com
Walmart+ early access 5 hours before each event Walmart Corporate Newsroom
Cyber Monday 2025 December 1, 2025 Walmart Corporate Newsroom

What days are Walmart’s Black Friday deals in 2025?

When does the first Walmart Black Friday sale start?

  • Walmart’s first 2025 Black Friday Deals event ran from November 14 to 16, available both online and in stores (Walmart Corporate Newsroom).
  • Walmart+ members got early online access starting at 3 p.m. ET on November 13 (BlackFriday.com).

When does the second Walmart Black Friday sale start?

  • The second event began November 25 as an online-only sale through November 27 (Walmart Corporate Newsroom).
  • From November 28 to 30, the same deals were available both online and in stores (BlackFriday.com).
  • Walmart+ early access for the second event started at 3 p.m. ET on November 24 (Walmart Corporate Newsroom).
Bottom line: Walmart scheduled two distinct Black Friday sale windows, bookending the traditional November weekend. For shoppers unwilling to pay for Walmart+, the first event opens on Nov 14 and the second on Nov 25 — both without early access. Those who depend on early access need to plan for the day before each event.

The implication: Shoppers who miss the first window still have a second chance, but must act quickly at the start of the second event to avoid stockouts.

Does Walmart have two Black Fridays?

Why did Walmart split Black Friday into two events?

  • Walmart described the rollout as a “month-long series of savings” designed to spread demand and give customers more flexibility (Walmart Corporate Newsroom).
  • By splitting the event, Walmart can manage crowd pressure and inventory turnover better than a single-day event, a strategy also seen at other large retailers (Walmart Corporate Newsroom).

How does Walmart+ early access work for each event?

  • Walmart+ members received five hours of early online access before the first event (Nov 13) and before the second event (Nov 24) (Walmart Corporate Newsroom).
  • Early access was also provided for Cyber Monday on November 30 (Walmart Corporate Newsroom).
Why this matters

Walmart+ members gain a significant time advantage: they can snag the hottest items before the general public even sees the sale page. For non-members, the risk of stockouts increases, especially on high-demand electronics like gaming consoles and laptops.

What this means: The early access window is the key differentiator for Walmart+, and shoppers without the membership must prioritize the first hours of the public sale.

What store has the best Black Friday deals in 2025?

How do Walmart discounts compare to Target?

  • Walmart offered discounts of up to 60% off on select items across categories such as electronics, home, and toys (Walmart Corporate Newsroom).
  • Target also used a multi-event strategy in 2025, but specific category-by-category comparisons are not yet available from official sources.

Which retailer had the highest average discount?

  • Independent analysis from WalletHub (not publicly released at time of writing) will likely rank stores by average discount depth. Until then, Walmart’s stated 60% off ceiling puts it in the competitive range with Target and Amazon.

What this means: Without verified data from a third party, the “best” store depends on your specific shopping list. Walmart’s strength lies in the breadth of categories and the convenience of two separate event windows.

Is it better to wait for Black Friday or Cyber Monday?

What categories are better on Black Friday?

  • Walmart’s Black Friday events included top brands like Apple, Dyson, LEGO, and Levi’s (Walmart Corporate Newsroom).
  • Electronics and large appliances historically see deeper on-sale pricing during Black Friday compared to Cyber Monday.

What categories are better on Cyber Monday?

  • Walmart’s Cyber Monday (Dec 1) was online-only, focusing on clothing, toys, and smaller electronics (Walmart Corporate Newsroom).
  • If you missed out during the Black Friday events, Cyber Monday provided a second chance on different inventory, but the deepest discounts on big-ticket items were already gone.
Bottom line: For electronics and high-price items, Black Friday offers the deepest cuts. For clothing and toys, Cyber Monday is worth the wait. Walmart’s two Black Friday events mean you have two chances to strike, but after Cyber Monday, the door closes.

The pattern: Walmart balances its event calendar to capture both early big spenders and late-season shoppers, ensuring broad category coverage.

Why is Black Friday not as big anymore?

How has the shift to online shopping affected Black Friday?

  • Retailers like Walmart have moved away from a single-day in-store frenzy to a series of online-focused events (Walmart Corporate Newsroom).
  • Walmart’s own structure — online-only days followed by in-store availability — reflects a broader industry pivot toward e-commerce.

Are retailers extending sales to reduce crowd pressure?

  • Yes. Walmart’s two-event model, along with Target’s multi-day sales, spreads demand and reduces in-store congestion. This aligns with data from the National Retail Federation (not yet published for 2025) showing declining foot traffic on Black Friday itself.

The trade-off: While the extended sale windows give more flexibility, they also dilute the urgency that once drove huge single-day sales. For shoppers, the strategy means less pressure to buy on one day but more need to track multiple sale dates.

Feature Walmart First Event (Nov 14–16) Walmart Second Event (Nov 25–30)
Availability Online & in stores Online-only Nov 25–27; Online & in stores Nov 28–30
Walmart+ early access 5 hours starting Nov 13 5 hours starting Nov 24
Deals offered Up to 60% off on select items (Walmart Corporate Newsroom) Same deal structure, extended inventory
Best for Early shoppers, in-store browsing Online-first shoppers, last-minute buys

The implication: Shoppers can choose the event that matches their preferred shopping method and timing, but early access remains a crucial advantage for Walmart+ members.

Upsides

  • Two separate windows reduce pressure to buy on one day
  • Walmart+ early access gives loyal members a real advantage
  • Discounts up to 60% off on top brands
  • Combined online and in-store availability

Downsides

  • No single “doorbuster” moment; deals may feel less urgent
  • Walmart+ membership required for best timing
  • Exact product discounts not pre-announced
  • Possible stockouts on high-demand items in the first event

Timeline of Walmart Black Friday 2025

  1. – Walmart announces 2025 Black Friday deals events (Walmart Corporate Newsroom)
  2. – First Walmart Black Friday event begins (BlackFriday.com)
  3. – Second Walmart Black Friday event begins (BlackFriday.com)
  4. – Traditional Black Friday (third Friday of November)
  5. – Walmart Cyber Monday sale (Walmart Corporate Newsroom)

Clarity

Confirmed facts

  • Walmart held two Black Friday events in 2025 (Walmart Corporate Newsroom)
  • First event start: Nov 14, 2025
  • Second event start: Nov 25, 2025
  • Walmart+ early access: 5 hours before each event
  • Cyber Monday: Dec 1, 2025
  • Walmart+ early access for Cyber Monday: Nov 30 (Walmart Corporate Newsroom)

What’s unclear

  • Exact product discounts per category
  • Inventory levels for each event
  • Whether additional events will be added after Nov 25
  • How Walmart compares to Target for specific products
  • Whether the “60% off” ceiling will apply across all categories or only select items

“We’re bringing our customers a month-long series of savings across top brands, with more Black Friday deals, more Cyber Monday steals, and more Goggins.”

— Walmart Corporate Newsroom, October 27, 2025 (Walmart Corporate Newsroom)

The real story of Walmart Black Friday 2025 isn’t the date — it’s the strategy. By splitting the event into two sales, Walmart gives itself more control over inventory and crowd flow, while offering shoppers two chances to save. For the bargain hunter without a Walmart+ membership, the risk is clear: the best deals may disappear before the public sale even begins. Either join the membership program or plan to shop the first hour of each event to secure the items you want most.

Additional sources

corporate.walmart.com, blackfriday.com, walmart.com

For a detailed breakdown of the event schedule and early access perks, check out the Walmart Black Friday Ad 2025 guide.

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Frequently asked questions

Can I shop Walmart Black Friday deals online?

Yes. Both events were available online. The first event (Nov 14–16) was online and in stores. The second event was online-only Nov 25–27, then online and in stores Nov 28–30 (Walmart Corporate Newsroom).

Do Walmart Black Friday deals apply in-store?

Yes, during the in-store windows. For the first event, in-store deals ran Nov 14–16. For the second, in-store deals began Nov 28 (BlackFriday.com).

What time do Walmart Black Friday deals start?

Walmart did not publish exact start times beyond the early-access windows. Generally, online deals went live at midnight Eastern on the event start dates, and in-store deals began at local store opening hours (Walmart Corporate Newsroom).

Are Walmart Black Friday deals available for Walmart+ members early?

Yes. Walmart+ members received five hours of early online access before each event: Nov 13 (first event), Nov 24 (second event), and Nov 30 (Cyber Monday) (Walmart Corporate Newsroom).

Can I return items bought during Walmart Black Friday sales?

Walmart’s standard return policy applies: most items can be returned within 90 days, but electronics, cell phones, and large appliances may have shorter windows (Walmart customer service). Check your receipt for specifics.

Does Walmart price match Black Friday deals from other stores?

Walmart generally does not price match during Black Friday sales. Their policy excludes competitor promotions and event-specific discounts.

Are Walmart Black Friday deals the same as last year?

The two-event structure is new for 2025. Last year Walmart used a single event. The “60% off” ceiling and brand lineup are similar, but the double window gives shoppers more flexibility (Walmart Corporate Newsroom).

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